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How eCommerce Brands Boost Sales by 600% Using Content Marketing

You need to drive more traffic to your website. Like the majority of other eCommerce brands, you’ve spent countless hours playing around with Instagram, on the verge of insanity, trying to calculate the perfect formula for likes and followers. Still, that email list you sent with a 25 percent off coupon, was only redeemed by three customers.

You need sales, and all your efforts are falling short.

Stop everything you’re doing and start content marketing.

It’s easy to get caught up in all the marketing channels that demand your attention. It’s a delicate balancing act that would send many circus performers falling into the net. Staying active on social media and email marketing is essential for modern day brands. But will it send a stampede of traffic to your eCommerce website and increase your sales?

If you spend your entire day trying to convert followers and email subscribers into sales, then you’re neglecting one of the most essential sales opportunities in digital marketing— attracting new customers.

Drive more eCommerce Traffic and Optimize Your SEO

No matter how great your product may be, customers have their choice of a million other, less expensive options. Your eCommerce brand will be bypassed for the next shiny object if they’re unable to find you in their search.

How do you entice those distracted customers? Develop a content marketing strategy and start blogging, today.

Content Marketing

Blogging drives an influx of potential customers to your website because it enhances SEO (search engine optimization). SEO is the processes in which search engines categorize and index your site by identifying relevant keywords. The more keywords you have, the better the search results.

When starting out, it’s important to map out your keyword strategy.

To develop an effective keyword strategy for your content, ask yourself the following questions:

  • Who is your ideal customer?
    a) How old are they?
    b) Where do they live?
    c) What kind of lifestyle do they have?

 

  • What media do they consume?
  • What are they interested in?

 

After answering these questions, you will better understand the types of content that will be most effective. Here’s an example:

  • Who is your ideal customer?
    Age: 24-35
    Location: Urban areas
    Lifestyle: Creative and social individuals who are inspired by unique styles.
  • What other media do they consume?
    They are interested in striking visual content that relates to their lifestyle. This audience follows the trends and tries to replicate the look on a budget.
    Publications: Fashionata, Vogue, Refinery29, Who What Wear, StyleCaster.
  • What are they interested in?
    Travel, Shopping on a Budget, Social Events, Style Guides, Behind the Scenes

 

From the above example, you can conclude that users would be interested in visual content centered around social gatherings, a look behind the scenes, traveling and stylish clothes on a budget. This strategy will not only drive more traffic to your site but will transform your brand into a lifestyle, not just another shopping destination.

Blogs give websites on average of 434% more indexed pages and 97% more indexed links. (Inbound Writer)

Brands that create 15 blog posts per month average 1,200 new leads per month. (HubSpot)

Content marketing generates approximately 3 times as many leads than traditional marketing. (Demand Metrics)

Brands That Blog Convert More Customers

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Content marketing is essential to attracting a larger audience. It’s even more critical when converting those visitors into customers.  The conversion rates for brands that adopt a content marketing strategy are astounding. Brands that blog regularly for business have an average conversion rate of 2.9% compared to 0.5% for non-adopters.

This means that businesses with blogs receive six times more customers than those without.

A recent study found that 61% of consumers say that they are more likely to buy from a company that provides custom content.

On average, potential customers visit your website nine times before actually making a purchase. Once this surge of people arrives at your blog, you have initiated their first step to conversion. The more you post, the less time it will take to transform a visitor into a loyal customer.

86% of consumers will pay more for a better customer experience. (ReferralCandy)

60% of people want to seek out a product after reading about it. (Lemonstand)

Blogs are 63% more likely to influence purchase decisions for consumers than magazines. (Zerys)

Build a Loyal Customer Base

Once customers make a purchase, great content will keep them engaged with your brand. Your blog’s loyal following will become repeat customers because you’re providing them with useful content they enjoy, not advertisements to ignore.

70% of companies would prefer to learn about a company through articles than advertisements. (Demand Metric)

78% of consumers believe that organizations providing custom content are interested in building good relationships with them. (McMurry/TMG)

84% of consumers do not trust traditional forms of advertising. (ClickZ)

Benefits Last Longer and Cost Less Than Advertising

Unlike advertising, your blog’s content doesn’t have an expiration date. It lives on for as long as your eCommerce website is around. Meaning your content will always drive traffic to your eCommerce website, without paying a dime.

Content marketing costs 62% less than traditional marketing. (Demand Metric

Organic search is driving 23% of eCommerce purchases. (Marketing Adept

HubSpot found that 70% of the leads that came from their blog came from posts that weren’t written in the most recent month. (Kapost)

If You Build It, They Will Come

The point I’m trying to drive home is to just start! Your effective eCommerce content marketing strategy start with the story behind your brand and products. It’s your story, and no one can tell it better. Don’t be shy, and remember like with anything, the more you do it, the better you’ll get.

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